I swear, we could seriously take a lesson from the British here, on motorcycle safely campaigns. I have seen other safety ads, but none with as much humility and humor as this wonderful “Think Biker” ad. BRAVO!!
Mar
07
2010
Demenshea sez... Ya, we don't like to see ads, either, but it helps pay the rent... so please visit our (randomly supplied) sponsors to keep the content coming! ;-)
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Apparently the idea behind this ad is that if drivers know someone who rides a motorbike than they will look out for all bikers more ie humanising bikers rather than looking at them as a group as a whole.
there is a Facebook page
http://www.facebook.com/#!/THINKBIKER?ref=search&sid=888320726.456096721..1
that allows you to update your profile so friends know you are a biker
I love the philosophy and believe it does make a difference in thinking. Everyone has a friend, brother, sister, daughter, son, nephew, aunt….well, you get the idea that is a rider. It definitely helps to put a real face to riders on the road!
Wonderful campagne.