BMW Motorcycles is sponsoring a competition as part of a scientific study on innovation processes. There are prizes and money awarded.
What they are looking for is the “perfect” motorbike of the future, what features it should have and how much it will cost.
“Break free from common conceptions and let your imagination fly! Take part in developing the future of the motorcycle and set new benchmarks for technology, propulsion type, materials, services, design and overall concept.
Describe your personal vision, your two wheeled motorized dream.”
The evaluation criteria will focus on ideas and designs that:
*Take into account cultural and technical trends
*Address defined buyer or customer groups
*Are creative and yet functional
*Are feasible for manufacturing
For more information and to submit your ideas, visit the 2009 BMW Motorrad Innovation Contest website.
Source: Press release.