Thumbs up for the bike–Thumbs down for the ad


Ducati created a gorgeous new superbike, the 848-EVO. This new bike with all the bells and whistles is the pinnacle of sport bike engineering touting a 140 HP and weighing in at only 369 pounds. In addition to a more powerful engin, the EVO chassis and braking systems have been upgraded. A cross-mounted steering damper has been added for greater control of the steering system, and the welcome addition of Pirelli Diablo Supercorsa SP tires will ensure maximum grip while delivering every last horsepower to the asphalt. Ok…it’s a beauty of a bike in its new “dark” color scheme, but what’s up with this advertisement? Why not “LIGHT AND POWERFUL ENOUGH FOR A WOMAN…FIND YOUR POWER IN A DUCATI 848-EVO“. I need to call Ducati… 😉


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