Sex sells…


I found this official Harley ad entitled Legs, which was run in Brazil in 2001. The ad campaign was never used here in the USA. Though offended by the stereotype, I am also confused by the visual presentation. The motorcycle is as comfortable as an office chair? One’s crossed legs are denied the freedom of the spread legs on the motorcycle? Truly, this is the silliest attempt I have seen to sell a motorcycle. In fact what motorcycle? I realize sex sells, but in this case we only know the ad is selling a motorcycle, because it’s a Harley Davidson ad. I can’t imagine this was an effective ad, but I can see it as sensationalistic teen boy bedroom eye candy. WTF Harley?


Leave a Reply

Your email address will not be published. Required fields are marked *