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Harley’s Financial Woes
The NYTimes ran an article in the Economy section a couple of weeks ago entitled Harley, You’re not getting any Younger. Being interested in all brands of motorcycles, I dove into the article. The story told how Harley’s core customers, the aging baby boomers, are currently unwilling to shell out 20K plus for a “big…
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Harleys and Women Riders
Statistics purport that by virtue of motorcycle sales the Harley Sportster is the motorcycle women choose most often. In 1990, 4% of all Harley-Davidson motorcycles purchased were by women, today women account for nearly 12% of new Harley-Davidson sales in the U.S. Out of the 12% of Harley Davidson’s sold to women, the Sportster is…